Document Type

Book Chapter

Date of Original Version

2012

Department

Communication Studies

Abstract

The advent of a new era of telecommunications and human interconnection brings with it questions of identity, community, the place of the individual in a globalizing society, the connectedness that stems from the information superhighway, and the possibility that microcultures will soon be dissolved in a diffuse macroculture. Among these trends, the impact of the emergence of new media on cultural identity is the issue most concerned by intercultural communication scholars. This paper aims to have an insight into the issue by examining the relationship between new media and asymmetry in cultural identity negotiation and its management.

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