Some Underpinnings For A Radical Theory of Consumption
Document Type
Article
Date of Original Version
1982
Abstract
Observing the existence of radical streams in the parent disciplines of consumer behavior, this paper examines the extent to which consumer research satisfies the requirements of radicalness. It is found that a radical theory of consumption is viable. Some substantive directions for such a theory are suggested.
Citation/Publisher Attribution
Dholakia, Nikhilesh. (1982). "Some Underpinnings For A Radical Theory of Consumption", Advances in Consumer Research, vol. 9, Andrew Mitchell (ed.), St. Louis: Association for Consumer Research, pp. 296-301.
Available: http://www.acrwebsite.org/search/view-conference-proceedings.aspx?Id=6012
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Terms of Use
All rights reserved under copyright.
Publisher Statement
©1982 Association for Consumer Research. All Rights Reserved.