No pet left behind: Accommodating pets in emergency planning

Document Type

Article

Date of Original Version

1-1-2007

Abstract

New federal legislation requiring accommodation of pets and service animals in emergency planning has garnered broad, bipartisan support. The authors review changes in societal views of pets that may have contributed to the recent passage of the Pets Evacuation and Transportation Standards Act. The authors identify some areas in which interpretation of the provisions of the act will require further debate and definition. Finally, they offer suggestions on how marketing skills can be employed to make emergency planning more effective. © 2007, American Marketing Association.

Publication Title, e.g., Journal

Journal of Public Policy and Marketing

Volume

26

Issue

1

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