Web-based recruiting’s impact on organizational image and familiarity: too much of a good thing?

Authors

Melissa L. Intindola, Western Michigan University
Gabriella Lewis, New Mexico State University
Carol Flinchbaugh, New Mexico State University
Sean E. Rogers, Cornell University

Document Type

Article

Date of Original Version

1-1-2019

Abstract

Little is known about the efficacy of many of the newer forms of online recruitment. Using a quasi-experimental design, we tested the impact of individual exposure to corporate recruitment websites and Facebook on perceptions of organizational familiarity and organizational image over time. Most interestingly, we found evidence of a curvilinear or non-linear relationship between frequency of exposure to organizational communications and perceptions of organizational familiarity across time. Implications of our findings for HR theory and practice are discussed.

Publication Title, e.g., Journal

International Journal of Human Resource Management

Volume

30

Issue

19

Citation/Publisher Attribution

Intindola, Melissa L., Gabriella Lewis, Carol Flinchbaugh, and Sean E. Rogers. "Web-based recruiting’s impact on organizational image and familiarity: too much of a good thing?." International Journal of Human Resource Management 30, 19 (2019): 2732-2753. doi: 10.1080/09585192.2017.1332672.