Title
Web-based recruiting’s impact on organizational image and familiarity: too much of a good thing?
Document Type
Article
Date of Original Version
1-1-2019
Abstract
Little is known about the efficacy of many of the newer forms of online recruitment. Using a quasi-experimental design, we tested the impact of individual exposure to corporate recruitment websites and Facebook on perceptions of organizational familiarity and organizational image over time. Most interestingly, we found evidence of a curvilinear or non-linear relationship between frequency of exposure to organizational communications and perceptions of organizational familiarity across time. Implications of our findings for HR theory and practice are discussed.
Publication Title, e.g., Journal
International Journal of Human Resource Management
Volume
30
Issue
19
Citation/Publisher Attribution
Intindola, Melissa L., Gabriella Lewis, Carol Flinchbaugh, and Sean E. Rogers. "Web-based recruiting’s impact on organizational image and familiarity: too much of a good thing?." International Journal of Human Resource Management 30, 19 (2019): 2732-2753. doi: 10.1080/09585192.2017.1332672.