E-Commerce Patterns in South Asia: A Look Beyond Economics

Authors

Nir Kshetri, University of North CarolinaFollow
Nikhilesh Dholakia, University of Rhode IslandFollow

Document Type

Article

Date of Original Version

10-17-2008

Abstract

Conflicting and complex forces are shaping the diffusion patterns of the Internet and e-commerce in South Asia. Drawing upon the literature on institutional theory, we explore the drivers and inhibitors of the Internet in South Asian countries. We examine the influence of the three pillars of institutions (Scott, 1995) on the digital world of South Asia. The paper discusses how regulatory, normative, and cognitive institution–such as laws, relationships, culture, and habit–have shaped the diffusion patterns of the Internet and e-commerce in South Asia.

Citation/Publisher Attribution

Kshetri, Nir and Nikhilesh Dholakia. "E-Commerce Patterns in South Asia: A Look Beyond Economics." Journal of Asia-Pacific Business, vol. 6, no. 3 (2005): 63-79.

DOI: 10.1300/J098v06n03_04

Publisher Statement

This is an Author's Original Manuscript of an article whose final and definitive form, the Version of Record, has been published in the JOURNAL OF ASIA-PACIFIC BUSINESS, 2005, copyright Taylor & Francis, available online at: http://www.tandfonline.com/10.1300/J098v06n03_04.