Document Type
Article
Date of Original Version
10-17-2008
Abstract
Conflicting and complex forces are shaping the diffusion patterns of the Internet and e-commerce in South Asia. Drawing upon the literature on institutional theory, we explore the drivers and inhibitors of the Internet in South Asian countries. We examine the influence of the three pillars of institutions (Scott, 1995) on the digital world of South Asia. The paper discusses how regulatory, normative, and cognitive institution–such as laws, relationships, culture, and habit–have shaped the diffusion patterns of the Internet and e-commerce in South Asia.
Citation/Publisher Attribution
Kshetri, Nir and Nikhilesh Dholakia. "E-Commerce Patterns in South Asia: A Look Beyond Economics." Journal of Asia-Pacific Business, vol. 6, no. 3 (2005): 63-79.
Included in
E-Commerce Commons, Growth and Development Commons, International Business Commons, Marketing Commons
Terms of Use
All rights reserved under copyright.
Publisher Statement
This is an Author's Original Manuscript of an article whose final and definitive form, the Version of Record, has been published in the JOURNAL OF ASIA-PACIFIC BUSINESS, 2005, copyright Taylor & Francis, available online at: http://www.tandfonline.com/10.1300/J098v06n03_04.