Start Date
29-4-2015 4:00 PM
Description
Luxury fashion brands venture into handbag production because it is an easy way to increase their revenue. In contrast with apparel, handbags are universal, meaning they do not require sizing to the body. Handbags are defined by pricing, branding, quality, exclusivity and perceived value.
COinS
Apr 29th, 4:00 PM
Student Presentations: Luxury Handbags
Luxury fashion brands venture into handbag production because it is an easy way to increase their revenue. In contrast with apparel, handbags are universal, meaning they do not require sizing to the body. Handbags are defined by pricing, branding, quality, exclusivity and perceived value.
Comments
Summary by Giancarlos Deleon