Presenter Information

Madison Mone

Start Date

29-4-2015 4:00 PM

Description

Luxury fashion brands venture into handbag production because it is an easy way to increase their revenue. In contrast with apparel, handbags are universal, meaning they do not require sizing to the body. Handbags are defined by pricing, branding, quality, exclusivity and perceived value.

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Summary by Giancarlos Deleon

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Apr 29th, 4:00 PM

Student Presentations: Luxury Handbags

Luxury fashion brands venture into handbag production because it is an easy way to increase their revenue. In contrast with apparel, handbags are universal, meaning they do not require sizing to the body. Handbags are defined by pricing, branding, quality, exclusivity and perceived value.