Start Date
7-5-2014 4:00 PM
Description
Katie Preuh’s presentation was about Amazon.com and how the company has grown with technology. Currently, they have acquired online retailers like ShopBob, Zappos,and Myhabit. This is helping the brand because their own Amazon Fashion is hard to navigate and was not marketed appropriately.
COinS
May 7th, 4:00 PM
Amazon: A Case Study
Katie Preuh’s presentation was about Amazon.com and how the company has grown with technology. Currently, they have acquired online retailers like ShopBob, Zappos,and Myhabit. This is helping the brand because their own Amazon Fashion is hard to navigate and was not marketed appropriately.
Comments
Summary by Michael Rose