Acquired pleasantness as a stimulus and a response variable in paired-associate learning
Date of Original Version
Results of 2 experiments with a total of 110 males and 32 females show that nonsense syllables paired with pleasant pictures (P-paired activation were subsequently learned more rapidly than syllables paired with indifferent pictures when they served as responses-but not when they served as stimuli-in paired-associate lists. The bulk do the superiority of P-paired syllables was in response availability, and only a smaller effect was found in association learning. Both Arguments depended upon Ss learning to anticipate responses differing in acquired pleasantness. Superior ratings of pleasantness were given to the P-paired syllables regardless of whether they were learned as stimuli or responses on the list or whether by anticipation training or associative-match training. (PsycINFO Database Record (c) 2006 APA, all rights reserved). © 1974 American Psychological Association.
Journal of Experimental Psychology
Silverstein, Albert. "Acquired pleasantness as a stimulus and a response variable in paired-associate learning." Journal of Experimental Psychology 102, 3 (1974): 534-536. doi:10.1037/h0035885.