Title

Liking for persons as a function of incentive and drive during acquisition

Document Type

Article

Date of Original Version

1-1-1970

Abstract

Describes 2 studies which test hypotheses derived from stimulus-response reinforcement theory propositions. In Study I, 60 1st-graders played a game in which photographs of strangers were associated with desirable or undesirable food snacks either before or after lunch. Evidence supported a positive relation between reward quality and the acquired attractiveness of contiguous stimulus persons under conditions of contrast in reward quality but not under conditions of no contrast. The assumed difference in drive between Ss tested before and after lunch proved ineffective, but it is suggested that this difference was overridden by the arousal of appetite for snacks. Study II, utilizing 31 college students with high and low measured needs for academic recognition, found support for a positive relation between drive and the attractiveness of reward-associated stimulus persons. (22 ref.) (PsycINFO Database Record (c) 2006 APA, all rights reserved). © 1970 American Psychological Association.

Publication Title

Journal of Personality and Social Psychology

Volume

14

Issue

1

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