Document Type


Date of Original Version



Human Development and Family Science


Consumer wellbeing refers to safety, fairness, satisfaction, sustainability, emotional positivity, security, freedom, and healthfulness which may be sought through consumer products and services obtained from marketplaces. Consumer wellbeing can be measured in various dimensions such as economic, financial, physical, psychological, social, and culture. This special issue focuses on consumer issues in fast changing Asia as many important consumer issues in Asia are under-studied in comparison to the literature about the West. With Asia having a large, 60% of the world population and Asian countries are highly diverse in terms of economic developments, social systems, and cultural traditions, many important issues related to consumer spending, health, and finance need be investigated and studied. Such research will enrich the global literature of consumer affairs and inform public policies to advance consumer interests.

Publication Title, e.g., Journal

Journal of Consumer Affairs