Consumer decision-making styles of young-adult Chinese
Date of Original Version
The dimensions and profiles of consumer decision-making styles of young-adult Chinese are investigated using a modified model of consumer decision-making styles and data recently collected from five Chinese universities. The results are then compared with those of similar studies using American and Korean data. While the dimensions of consumer decision-making styles are similar in these three countries, differences in consumer purchasing power and maturity of the consumer market may contribute to the differences in consumer decision-making styles. Copyright 1998 by The American Council on Consumer Interests.
Journal of Consumer Affairs
Fan, Jessie X., and Jing Jian Xiao. "Consumer decision-making styles of young-adult Chinese." Journal of Consumer Affairs 32, 2 (1998): 275-294. doi:10.1111/j.1745-6606.1998.tb00410.x.