Title

Consumer decision-making styles of young-adult Chinese

Document Type

Article

Date of Original Version

1-1-1998

Abstract

The dimensions and profiles of consumer decision-making styles of young-adult Chinese are investigated using a modified model of consumer decision-making styles and data recently collected from five Chinese universities. The results are then compared with those of similar studies using American and Korean data. While the dimensions of consumer decision-making styles are similar in these three countries, differences in consumer purchasing power and maturity of the consumer market may contribute to the differences in consumer decision-making styles. Copyright 1998 by The American Council on Consumer Interests.

Publication Title

Journal of Consumer Affairs

Volume

32

Issue

2

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