Title

Attitude toward risk and risk-taking behavior of business-owning families

Document Type

Article

Date of Original Version

1-1-2001

Abstract

Using data from the 1995 Survey of Consumer Finances, this study found that family business owners are more risk tolerant than nonowners. Among family business owners, age, race, net worth, and the number of employees in the business affect risk-taking attitudes and behavior. In addition, the following factors are associated with risk-taking behaviors: number of years of ownership, gross sales, who started the business, and sole proprietorship. Education influences risk-taking attitudes. Copyright 2001 by The American Council on Consumer Interests.

Publication Title

Journal of Consumer Affairs

Volume

35

Issue

2

Share

COinS