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Psychological factors associated with consumer behavior in completing debt management plans (DMPs) in credit counseling were identified. Guided by the theory of planned behavior, the study used a unique data set combining the survey data along with plan completion status data from a sample of clients of a national credit counseling agency. Findings suggest that consumers are more likely to report their intentions toward completing a DMP when they view completion favorably and anticipate completing the plan with ease, compared to those who view completion negatively and anticipate difficulty in completing a plan. In turn, the study shows that consumersý behavioral intentions directly affect their behaviorýin this case, DMP completion. Furthermore, some evidence suggests that satisfaction with plan services increases consumersý intentions to complete a plan, and also that their perceived control directly and positively affects plan completion behavior. Study findings can be used by credit counselors and educators to develop strategies to help clients successfully complete their DMPs.