Exploring the use of computer-mediated communication: A simulation approach
Date of Original Version
This article discusses methodologies that allow in-depth exploration of usage patterns and preferences in screen-based computer-mediated communication (CMC). After discussing the growth trends and special characteristics of CMC in comparison to other electronic communication technologies, research challenges posed by CMC are contrasted with conventional mass communication research. This article also describes the online, simulation-based research methodology developed and employed by the authors to measure actual user behavior and identify topic preferences and usage paths. Advantages and limitations of simulation-based experiments as a technique for researching CMC are discussed. © 1993.
Publication Title, e.g., Journal
Telematics and Informatics
Westin, Stu, Norbert Mundorf, and Nikhilesh Dholakia. "Exploring the use of computer-mediated communication: A simulation approach." Telematics and Informatics 10, 2 (1993): 89-102. doi: 10.1016/0736-5853(93)90034-2.