Title

Exploring the use of computer-mediated communication: A simulation approach

Document Type

Article

Date of Original Version

1-1-1993

Abstract

This article discusses methodologies that allow in-depth exploration of usage patterns and preferences in screen-based computer-mediated communication (CMC). After discussing the growth trends and special characteristics of CMC in comparison to other electronic communication technologies, research challenges posed by CMC are contrasted with conventional mass communication research. This article also describes the online, simulation-based research methodology developed and employed by the authors to measure actual user behavior and identify topic preferences and usage paths. Advantages and limitations of simulation-based experiments as a technique for researching CMC are discussed. © 1993.

Publication Title

Telematics and Informatics

Volume

10

Issue

2

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