Date of Award

1979

Degree Type

Thesis

Degree Name

Master of Science (MS)

Department

Business Administration

First Advisor

Norman A. Campbell

Abstract

This study offers a sociometric evaluation of two groups of Retail Pharmacy Administrators; fifty-eight respondents, members of the National Association of Chain Drug Stores, and secondly, forty-seven respondents from independent pharmacies in the State of Rhode Island, both expressing their individual preferences in offering consumer credit.

The study advances one area of understanding as being axiomatic: Examination of the economic system of our society never fails to uncover one outstanding need; to satisfy human wants! In this context we asked retailers to view credit sales as opportunities or problems on a structured, non-disguised mail questionnaire. A single mailing of 341 questionnaires were divided between the two groups and represented 191 to the total chain association (active), and 150 independent pharmacy owners of record on August 1, 1979.

A varied degree of interpretation was found from the frequencies and cross-tabulations analyzed from the program using the Statistical Package for the Social Sciences (SPSS). Amply expanded answers were tabulated for several important variables relating to current practice in extending and limiting consumer credit at the pharmacy counter. A note of cautious pessimism was uncovered from the single essay question seeking the advisability, or restraint, of catalyzing sales by offering additional consumer credit. Queries concerning electronic funds transfer, credit advertising, credit legislation, were observed and cross-tabulated with demographic characteristics for detection of significant differences between chains and independents.

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