Document Type

Article

Date of Original Version

3-4-2014

DOI

10.1007/s10834-014-9395-2

Abstract

Prior research on the saving behavior of Chinese consumers gave indirect evidence of various saving motives. In contrast, this study examined saving motives directly reported by consumers in a national survey in China. Findings indicated that the three most commonly reported motives were saving for emergency, children’s education, and retirement. Mediation analysis results suggested that saving motives reported by Chinese survey participants had clear life cycle patterns.

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