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“Identity” has become a magic word in the disciplines of social sciences and humanities, in which, due to the impact of globalization, scholars examine the concept from different perspectives, including personal, intergroup, cultural, critical, and postcolonial approaches. Unfortunately, the plethora of research seems to further obscure and enigmatize the meaning and nature of identity, and worse, advocates of the importance of establishing, authenticating, or negotiating one’s own identity seems to encourage people to tightly hold their own identity. Like a cocoon, this can weave a stronghold, preventing a person from penetrating into the identity of others. Facing this dilemma on the research of identity, this paper offers a critical overview of this line of study and proposes a different view on the nature of the self and identity from the Asian cultural perspective, specifically from the Taoist view. [China Media Research. 2009; 5(4):109-118]