Date of Award


Degree Type


Degree Name

Master of Arts in Communication Studies


Communication Studies

First Advisor

Ian Reyes


Contemporary society is overwhelmed with images. Personal photography has in recent decades gone through a considerable change in terms of practice and technology. Traditional forms of production, dissemination and presentation are being uprooted and replaced by new ones. One cause for this change is the emergence of new technologies such as Multimedia Messaging Services (MMS) and Social Network Sites (SNS). These technologies are collapsing the traditional temporal and spatial aspects of personal photography. These current technologies and practices have a distinct relationship with postmodernity. This research is interested in the epistemological implications of these changes. This research utilized a critical and historical examination of photography theory and photography history. I have used Jean Baudrillard’s theory of simulation as a lens to elucidate how these practices, while changing, are still perpetuating the same epistemological reality that traditional mass media has since its inception.