E-Commerce Merchandising

Kelly Collins, a recent TMD graduate, walked the audience through her career timeline. During college and immediately after graduation, she worked as an Executive Assistant to a PR fashion firm in New York City. Aspiring to the “glossy” life of NYC fashion, Collins admitted that she was more caught up in the image of her job than its actual functions. After realizing that a tumultuous and erratic work environment was not for her, she accepted a position at interior textile company, Kravet Fabrics Inc., where she is currently Director of E-Commerce. During the pandemic, the company realized that they needed to improve their digital presence to gain sales because former "hands-on" selling strategies no longer worked.