Presenter Information

Jen Penswick, Puma

Start Date

19-4-2017 4:00 PM

Description

Puma is a global company known and loved my millions. The company is owned by the Kering Group. Global headquarters are in Herzogenaurach, Germany with a global performance and marketing hub in Boston, Massachusetts. Sales in 2016 totaled $3.7 billion. These sales would not be possible without innovations teams that first create the product and perfect it before it reaches the market. URI graduate Jen Penswick, head of apparel materials at Puma’s global performance and marketing hub in Boston, explained the process of materials and product innovation and the events and processes that are involved along the way.

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Summary by Victoria Lewandowski.

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Apr 19th, 4:00 PM

Apparel Materials at Puma

Puma is a global company known and loved my millions. The company is owned by the Kering Group. Global headquarters are in Herzogenaurach, Germany with a global performance and marketing hub in Boston, Massachusetts. Sales in 2016 totaled $3.7 billion. These sales would not be possible without innovations teams that first create the product and perfect it before it reaches the market. URI graduate Jen Penswick, head of apparel materials at Puma’s global performance and marketing hub in Boston, explained the process of materials and product innovation and the events and processes that are involved along the way.