Start Date
22-2-2017 4:00 PM
Description
The shopping experience continues to evolve with changing lifestyles and technologies. Shopping started with brick and mortar stores followed by catalog shopping, but now can be done through television marketing, the internet and mobile technology. Ruby Dholakia, Professor of Marketing at the University of Rhode Island, discussed her research on this evolving cycle.
Understanding the Evolving Shopping Experience
The shopping experience continues to evolve with changing lifestyles and technologies. Shopping started with brick and mortar stores followed by catalog shopping, but now can be done through television marketing, the internet and mobile technology. Ruby Dholakia, Professor of Marketing at the University of Rhode Island, discussed her research on this evolving cycle.
Comments
Summary by Samantha Krajcsik.