Start Date

4-3-2015 4:00 PM

Description

Creating a brand image is key when competing in the luxury brand market. Each company has their own idea of how they would like their brand to be viewed. As Brandon Salomon from Providence Diamond explained, luxury brands, particularly in the jewelry business, value a specific purpose to try and set their products apart from everyone else.

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Summary by Amy Hachey

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Mar 4th, 4:00 PM

Providence Diamond Company

Creating a brand image is key when competing in the luxury brand market. Each company has their own idea of how they would like their brand to be viewed. As Brandon Salomon from Providence Diamond explained, luxury brands, particularly in the jewelry business, value a specific purpose to try and set their products apart from everyone else.