
Abstract
The development of a community and culture around reading on the social media platform has afforded women new avenues for empowerment through their earning and spending power. A tool wielded often in this mobile space, Amazon’s Kindle device has reached a new height of popularity thanks to the women in the bookish community of TikTok. This paper employs Anne Friedberg’s concept of the flâneuse in relation to the limitation of women’s empowerment through the commodification and aestheticization of reading on TikTok. It demonstrates how the Kindle has become the locus for a culture of overconsumption through which these women exercise their freedom with consumerism.
Date Received
December 28, 2024
Date Revised
December 29, 2024
Date Accepted
December 31, 2024
Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 License.
Recommended Citation
Baltodano, Valeria
(2024)
"The Kindle Ecosystem of Overconsumption: The Digital Flâneuse Roaming BookTok e-Spaces,"
Markets, Globalization & Development Review:
Vol. 9:
No.
4, Article 2.
DOI: 10.23860/MGDR-2024-09-04-02
Available at:
https://digitalcommons.uri.edu/mgdr/vol9/iss4/2
Included in
Anthropology Commons, Digital Humanities Commons, Economics Commons, Feminist, Gender, and Sexuality Studies Commons, Film and Media Studies Commons, Marketing Commons, Other Business Commons, Sociology Commons
Author Bio
Valeria Baltodano is a graduate student in the Media Studies program at The New School in New York City. She received a B.A. in Women’s, Gender, and Sexuality Studies and English Literature at Williams College. Her research interests include the mediation of gendered experiences in literature, film, and social media, as well as how cultural identities are constructed and negotiated through media.