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"Minari: The Invincible,"
Markets, Globalization & Development Review:
2, Article 2.
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Soonkwan Hong is an associate professor of marketing at Michigan Technological University. His research focuses on sociocultural and ideological aspects of consumption, which should facilitate our understanding of a variety of consumption practices, consumers’ lived experiences, and stylization of their lives. Currently, he studies algorithmic consumer culture and transhuman marketing. His research interests also extend to globalization of popular culture. He has published in international journals, such as Marketing Theory, Journal of Marketing Management, Journal of Business Research, Qualitative Market Research, and Arts and the Market, and regularly presented at prestigious conferences.