Artificial Intelligence (AI) is being used by millions of consumers in their daily lives. Although this technology is providing convenience, information, and instant gratification the underlying moral framework that AI uses remains largely unknown to the consumers of the technology. Two of the mostly widely used moral approaches (deontology and teleology), and their implications for AI, are discussed. The context of chatbots that use AI is examined, specifically exploring Amazon’s Alexa. The context illustrates the issue of the latent moral frameworks that AI technologies use when interacting with consumers or the environment. Although AI holds the promise of many potential benefits, they may come at a cost currently unknown to consumers. Globalization concerns and potential solutions are discussed.
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"The Perceived Ethics of Artificial Intelligence,"
Markets, Globalization & Development Review:
2, Article 3.
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Ross Murray is a doctoral student at the Robert C. Vackar College of Business and Entrepreneurship at the University of Texas Rio Grande Valley, with research interests in artificial intelligence and consumer behavior.