Abstract
Customer Lifetime Value (CLV) has a strong relationship to customer satisfaction and firm profitability . This review indicates that once such a relationship is developed and cemented, multiple benefits accrue to the brand and the firm. The review lays the groundwork for further studies of CLV, especially in the emerging economies.
Date Received
May 12, 2025
Date Revised
June 1, 2015
Date Accepted
June 15, 2025
Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 License.
Recommended Citation
Bhattacharyya, Sharmistha and Sarma, Mrinmoy Kumar
(2025)
"Customer Lifetime Value: Dimensionalities and Conceptual Connections,"
Markets, Globalization & Development Review:
Vol. 10:
No.
1, Article 4.
DOI: 10.23860/MGDR-2025-10-01-04
Available at:
https://digitalcommons.uri.edu/mgdr/vol10/iss1/4
Included in
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Author Bio
Sharmistha Bhattacharyya is an Assistant Professor of Commerce at a Government College in India. The author is currently pursuing her Ph.D. in Marketing from the Department of Business Administration, Tezpur University, Assam, India. The author’s research is on relationship marketing, focusing on the concept of Customer Lifetime Value.
Mrinmoy Kumar Sarma, Ph.D., is a Professor at the Department of Business Administration in Tezpur University, Assam, India. The author has research experiences in services marketing and relationship marketing. In ongoing research work, the author focuses on identifying the factors affecting Customer Lifetime Value using qualitative research approaches.