Title

Craftsmanship evaluation in automotive products

Document Type

Article

Date of Original Version

12-1-2000

Abstract

Intense competition in the market place is forcing a change in the paradigm of quality. Consumers, more than ever, demand high quality products. Often, this demand in quality is explicitly or implicitly expressed in craftsmanship. Other than traditional hand crafted products, craftsmanship is not well recognized in common consumer products. Companies do not generally understand the role of craftsmanship and have no systematic means for assessing craftsmanship. Fine craftsmanship and mass production are sometimes even considered mutually exclusive. This paper studied the craftsmanship issue in automotive products. It explored various aspects of craftsmanship and proposed a methodology for its assessment. A computer-based system was developed to evaluate craftsmanship of automotive products using qualitative assessments. Individual bias toward assessment on craftsmanship was investigated through designed experiments. The impact of consumers demographic background on craftsmanship assessment was analyzed.

Publication Title

International Journal of Industrial Engineering : Theory Applications and Practice

Volume

7

Issue

4

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