Date of Award


Degree Type

Major Paper

Degree Name

Master of Arts in Marine Affairs


In this study the author will concentrate on the marketing activitiesof the U.S. commercial fishing industry. The study will use examples from New England to illustrate various points covered in the study. Particular reference will be made to the geographic area of Southern New England and move specifically to Point Judith, Rhode Island and New Bedford, Massachusetts. The study is divided into two parts. Part I reviews the situation in the industry prior to 1976, the Fishery Conservation Management Act, theU.S./Canadian East Coast Fisheries Agreement and the American Fisheries Promotion Act. Part II applies the marketing mix to the industry with emphasis on fresh seafood harvested in New England.