School-based tobacco prevention programs have had limited success reducing smoking rates in the long term. Media literacy programs offer an innovative vehicle for delivery of potentially more efficacious anti-tobacco education. However, these programs have been neither widely implemented nor well evaluated. We conducted a pre-post evaluation of a cross-disciplinary tobacco media literacy program. The sample consisted of 204 students across six schools. Results indicated that students’ smoking-specific media literacy and general media literacy measures increased significantly over the course of the intervention.
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Bier, M. C., Schmidt, S. J., Shields, D., Zwarun, L., Sherblom, S., Primack, B., Pulley, C., & Rucker, B. (2013). School-based Smoking Prevention with Media Literacy: A Pilot Study. Journal of Media Literacy Education, 2(3). https://doi.org/10.23860/jmle-2-3-1