Many prescriptions written are not evidence-based, resulting in unnecessary morbidity and mortality. Media literacy may help medical trainees optimize evidence-based decision-making. In this study, we aimed to assess feasibility, acceptability, and initial efficacy of a media literacy prescribing program. We recruited 30 medical students, who completed animated video modules about pharmaceutical marketing and prescribing. We used a process evaluation and open-ended items to assess feasibility and acceptability, and knowledge tests before and after the intervention to assess efficacy. The program was feasible to implement and well-accepted. Knowledge and attitude targets around evidence-based prescribing and drug marketing improved after the intervention.
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Corbin, Bethany D.; Colditz, Jason B.; Switzer, Galen E.; Sidani, Jaime E.; Klatt, Patricia M.; Schaffer, Ted; and Primack, Brian A.
"The SMARxT Media Literacy Program: Improving Evidence-Based Prescribing among Medical Students,"
Journal of Media Literacy Education,
10(3), 1 -19.
Available at: https://digitalcommons.uri.edu/jmle/vol10/iss3/1