Many prescriptions written are not evidence-based, resulting in unnecessary morbidity and mortality. Media literacy may help medical trainees optimize evidence-based decision-making. In this study, we aimed to assess feasibility, acceptability, and initial efficacy of a media literacy prescribing program. We recruited 30 medical students, who completed animated video modules about pharmaceutical marketing and prescribing. We used a process evaluation and open-ended items to assess feasibility and acceptability, and knowledge tests before and after the intervention to assess efficacy. The program was feasible to implement and well-accepted. Knowledge and attitude targets around evidence-based prescribing and drug marketing improved after the intervention.
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Corbin, B. D., Colditz, J. B., Switzer, G. E., Sidani, J. E., Klatt, P. M., Schaffer, T., & Primack, B. A. (2018). The SMARxT Media Literacy Program: Improving Evidence-Based Prescribing among Medical Students. Journal of Media Literacy Education, 10(3), 1-19. https://doi.org/10.23860/JMLE-2018-10-3-1