Intercultural Communication Influence of Confucius Institutes: A Yin-Yang Perspective

Authors

Ran An
Guohua He
Guo-Ming Chen, University of Rhode IslandFollow

Document Type

Article

Date of Original Version

2018

Department

Communication Studies

Abstract

Based on previous literature, this paper treats Confucius Institute’s (CI’s) intercultural communication influence (ICI) as both process and outcome of intercultural communication. It further argues that the interaction of “self-perceived image” and “other-perceived image” in the process of CI’s ICI resembles the alternation between yin and yang in traditional Chinese thought. This paper employs the yin-yang approach to analyze the theoretical relationship between “self-perceived image” and “other-perceived image”, and to explain the multidimensional orientation nature of CI’s ICI. It is hoped that the efforts can help to better understand the CI’s intercultural communication process. Implications and limitations are also discussed.

Publication Title, e.g., Journal

China Media Research

Volume

14

Issue

4

Citation/Publisher Attribution

An, R., He, G-h., & Chen, G. M. (2018). Intercultural communication influence of Confucius Institutes: A yin-yang perspective. China Media Research, 14(4), 37-45.

Comment

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