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Urban India is witnessing a rapid revolution in its commercial retail spaces. These transforming commercial landscapes constitute a rich arena for qualitative research using, among others, observational methods. In this paper, we present observations about the changing urban retail scene of India. We provide emergent themes that we have already found in observations so far, and also reflect on the challenges of carrying out such observations in the Indian context.

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© 2005 FQS

Supported by the Institute for Qualitative Research and the Center for Digital Systems, Freie Universität Berlin.

First published online in Forum Qualitative Sozialforschung / Forum: Qualitative Social Research (ISSN 1438-5627).

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Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 License.