No pet left behind: Accommodating pets in emergency planning
Date of Original Version
New federal legislation requiring accommodation of pets and service animals in emergency planning has garnered broad, bipartisan support. The authors review changes in societal views of pets that may have contributed to the recent passage of the Pets Evacuation and Transportation Standards Act. The authors identify some areas in which interpretation of the provisions of the act will require further debate and definition. Finally, they offer suggestions on how marketing skills can be employed to make emergency planning more effective. © 2007, American Marketing Association.
Journal of Public Policy and Marketing
Leonard, Hillary A., and Debra L. Scammon. "No pet left behind: Accommodating pets in emergency planning." Journal of Public Policy and Marketing 26, 1 (2007): 49-53. doi:10.1509/jppm.26.1.49.