Incorporating voice of the consumer: Does it really work?
Date of Original Version
Purpose - This study attempts to address the question of whether and how new product development (NPD) performance can be enhanced by interacting with users at specific stages in the process and whether performance can be affected by user knowledge management. Design/methodology/approach - In this study, data were collected from firms in the software industry in Taiwan and a model of knowledge management capabilities was adopted to analyze the effectiveness of a firm's user knowledge. Findings - The findings demonstrate that user interaction during NPD stages significantly promotes new product performance in the early stages and that user knowledge management competence has a positive effect on NPD performance - especially through the process capability dimension. Originality/value - Drawing from the findings of this paper, further research directions and theoretical and managerial implications are projected. © Emerald Group Publishing Limited.
Industrial Management and Data Systems
Hsieh, Lung Far, and Shaw K. Chen. "Incorporating voice of the consumer: Does it really work?." Industrial Management and Data Systems 105, 6 (2005): 769-785. doi:10.1108/02635570510606996.