Document Type
Article
Date of Original Version
2001
Abstract
Disney and its spectacularly successful theme parks are analyzed through the lens of its consumers. We focus on how Disney manages the consumption experience and discuss Disney strategies from several perspectives. Disney provides a paradigm for contemporary consumption. A framework is presented to understand consumption in Disney and Disneyesque settings. Finally, we offer cautions and critiques regarding such strategies-a guide for the informed consumer.
Citation/Publisher Attribution
Dholakia, Nikhilesh and Jonathan Schroeder. “Disney: Delights and Doubts.” Journal of Research for the Consumer, vol. 1, no. 2 (2001). Available at: http://jrconsumers.com/Academic_Articles/issue_2/DholakiaSchroeder.pdf.
Included in
Terms of Use
All rights reserved under copyright.
Publisher Statement
Copyright the Journal of Research for Consumers 2001.