Event Title

Amazon: A Case Study

Presenter Information

Katie Preuhs, TMD '15

Start Date

7-5-2014 4:00 PM

Description

Katie Preuh’s presentation was about Amazon.com and how the company has grown with technology. Currently, they have acquired online retailers like ShopBob, Zappos,and Myhabit. This is helping the brand because their own Amazon Fashion is hard to navigate and was not marketed appropriately.

Comments

Summary by Michael Rose

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May 7th, 4:00 PM

Amazon: A Case Study

Katie Preuh’s presentation was about Amazon.com and how the company has grown with technology. Currently, they have acquired online retailers like ShopBob, Zappos,and Myhabit. This is helping the brand because their own Amazon Fashion is hard to navigate and was not marketed appropriately.