Abstract
The True Cost is a documentary about the clothes we wear, the people who make them and the impact the industry has on the environment, the society, and the workers. It shows us the dark and grim side of global fast fashion supply chain. The review provides the main highlights of the film and summarizes the human, social and environmental costs of the industry. A number of counter-examples are included to show how people can make a difference and there can be a better way of making clothes. The current fast fashion model is all about profit. It does not take into consideration what the true cost is. It is imperative that we start to question, challenge and consider the long term sustainability of this model. In this regard, The True Cost can be a turning point for most of the viewers, inviting consumers, producers, and governments to become more sensitive on these issues.
Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 License.
Recommended Citation
Ozdamar-Ertekin, Zeynep
(2017)
"The True Cost: The Bitter Truth behind Fast Fashion,"
Markets, Globalization & Development Review:
Vol. 2:
No.
3, Article 7.
DOI: 10.23860/MGDR-2017-02-03-07
Available at:
Included in
Economics Commons, Fashion Business Commons, Marketing Commons, Other Film and Media Studies Commons, Sociology Commons
Author Bio
Zeynep Ozdamar-Ertekin is Assistant Professor of Marketing at Izmir University of Economics. She worked in fashion apparel industry for 17 years and her research interests concentrate on consumption theories, fashion, sustainability, retailing, and consumption patterns of children. She has papers in Journal of Macromarketing, International Journal of Consumer Studies, METU Studies in Development, and Markets, Globalization and Development Review.