Markets, Globalization & Development Review


In order to enrich our scholarly knowledge we need to consider how our methodologies fit the particularities of every social context. A recent experience conducting a questionnaire in rural Turkey revealed a “community orientation” (Turan 1975) among respondents that caused me to question the individual as the center of analytic attention. Based on my findings, I propose the communal questionnaire, an innovative hybrid of the structured survey, qualitative interview, and focus group, which accounts for the non-standard nature of respondents’ social situations. I conclude with methodological suggestions for conducting research in community-oriented cultures.

Author Bio

Forrest Watson completed his PhD in Marketing at Bilkent University in Ankara, Turkey. He received his BA in Business and Government from Franklin & Marshall College (Lancaster, PA) and his MA in International Relations from Bilkent University. His research interests include quality of life, macromarketing, transformative consumer research, and social marketing.

Creative Commons License

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 License.