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Markets, Globalization & Development Review

Abstract

As Dholakia and Atik (2016) emphasize in the opening article of MGDR, we can “live with” labels such as advanced and emerging, rich, mid-income and poor, ancient and modern (and postmodern), Third World and First World. In addition to these labels, this review brings out labels and dualities such as able and disabled, reasonable and unreasonable. Introducing disability studies to the marketing field, this review analyzes Jenny Slater’s book which helps us gain a critical perspective on disability research.

Author Bio

Murad Canbulut is Assistant Professor of Marketing, Istanbul Kemerburgaz University (IKBU). His research focuses on Transformative Consumer Research and Macromarketing, specifically vulnerable individuals and disability.

Creative Commons License

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 License.

DOI

10.23860/MGDR-2017-02-01-09