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Markets, Globalization & Development Review

Author Bio

Ian Reyes is an associate professor in the Harrington School of Communication and Media at the University of Rhode Island working at the intersection of media theory and marketing theory. His research has been published in journals including Consumption Markets & Culture, Marketing Theory, and the Journal of Marketing Management. His current projects address social media engagement, popular music cultures, and transmedia strategies.

Creative Commons License

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 License.

DOI

10.23860/MGDR-2017-02-01-08