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Markets, Globalization & Development Review

Author Bio

Mark Peterson is Professor of Marketing at the University of Wyoming. He is the author of Sustainable Enterprise: A Macromarketing Approach. He is currently the editor of the Journal of Macromarketing.

Creative Commons License

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 License.

DOI

10.23860/MGDR-2017-02-01-07

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