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Recommended Citation
Hong, Soonkwan
(2016)
"Euny Hong, The Birth of Korean Cool (2014),"
Markets, Globalization & Development Review:
Vol. 1:
No.
2, Article 7.
DOI: 10.23860/MGDR-2016-01-02-07
Available at:
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Anthropology Commons, Economics Commons, Marketing Commons, Other Business Commons, Sociology Commons
Author Bio
Soonkwan Hong is an associate professor of marketing at Michigan Technological University. His research focuses on sociocultural and ideological aspects of consumption, which should facilitate our understanding of a variety of consumption practices, consumers’ lived experiences, and stylization of their lives. Currently, he studies alternative sustainable lifestyles in multiple ecovillages in the U.S. and Europe and conducts research on eco-tourism. His research interests also extend to globalization of popular culture. He has published in international journals, such as Journal of Business Research, Marketing Theory, Qualitative Market Research, and Arts and the Market, and regularly presented at prestigious conferences.