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Markets, Globalization & Development Review

Author Bio

Jiyoon An brings an unusual background to marketing scholarship – educated in Europe, USA, and Asia, with a Master of Science in Marketing Management from EDHEC Business School, France, a first career in brand communication, a Master of Science in Interdisciplinary Studies (Emphasis in Marketing) from Texas Tech University, USA, and a Bachelor of Business Administration from Seoul National University, South Korea. Currently, she is researching and teaching at the University of Rhode Island, USA while pursuing doctoral studies in Marketing.

Creative Commons License

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 License.

DOI

10.23860/MGDR-2016-01-02-06

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