•  
  •  
 

Abstract

V Various authors make excellent suggestions about the inclusion of public address, civility critical communication pedagogy and social justice into the basic course in communication studies. Media literacy pedagogy encourages students to actively and critically consider the messages they send and receive, critically assess all forms of communication, be encouraged to engage more actively with governmental affairs, understand the role of media and other messages in the construction of their own identities, and more effectively understand the role of values, standpoints, beliefs, etc. on their communication choices, as well as on those of others. However, the National Communication Association does not list media literacy as a core competency for the basic course in spite of public calls to include media literacy in K-12 education. This essay argues that the communication studies discipline should make message/media literacy a standard objective of all versions of the college-level basic course. Doing so would help clarify and highlight the importance of the communication studies discipline, as well as encourage a more well-defined perception of communication studies.

Creative Commons License

Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.

Share

COinS
 

To view the content in your browser, please download Adobe Reader or, alternately,
you may Download the file to your hard drive.

NOTE: The latest versions of Adobe Reader do not support viewing PDF files within Firefox on Mac OS and if you are using a modern (Intel) Mac, there is no official plugin for viewing PDF files within the browser window.