School-based tobacco prevention programs have had limited success reducing smoking rates in the long term. Media literacy programs offer an innovative vehicle for delivery of potentially more efficacious anti-tobacco education. However, these programs have been neither widely implemented nor well evaluated. We conducted a pre-post evaluation of a cross-disciplinary tobacco media literacy program. The sample consisted of 204 students across six schools. Results indicated that students’ smoking-specific media literacy and general media literacy measures increased significantly over the course of the intervention.
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Bier, Melinda C.; Schmidt, Spring J.; Shields, David; Zwarun, Lara; Sherblom, Stephen; Primack, Brian; Pulley, Cynthia; and Rucker, Billy
"School-based Smoking Prevention with Media Literacy: A Pilot Study,"
Journal of Media Literacy Education,
Available at: http://digitalcommons.uri.edu/jmle/vol2/iss3/1