Chris Sperry gave this keynote address at the National Association for Media Literacy Education conference in Detroit on August 4, 2009. Chris is the Director of Curriculum and Staff Development for Project Look Sharp, a media literacy initiative at Ithaca College founded in 1995. He has taught secondary social studies and media studies at the Lehman Alternative Community School in Ithaca, New York since 1979. He is the co-author of numerous curriculum kits that integrate media decoding and critical thinking into the curriculum. These include Media Construction of: War, Presidential Campaigns, the Middle East, Soviet History, Africa, Economics, and Global Warming. He is the recipient of the 2005 National PTA and Cable Leaders in Learning Award for Media Literacy and the 2008 National Council for the Social Studies James M. Becker Award for Global Understanding.

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