Location

Robert L. Carothers Library and Learning Commons

Start Date

13-4-2011 10:00 AM

End Date

13-4-2011 3:00 PM

Abstract

With the rapid growth of social media, new challenges are being created for each process of supply chain management (SCM). In order to take advantage of the great potential of social media, managers and designers of SCM systems need to figure out ways to employ social media to improve the effectiveness and efficiency of their systems. This study is based on a systematic, multi-judge Q-sort assessment and analysis of a specified universe of reported early-stage cases and examples of social media usage in SCM contexts. The results of the Q-sort analysis help us in developing a conceptual model that depicts the emergent links between social media and supply chain management.

Creative Commons License

Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.

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Apr 13th, 10:00 AM Apr 13th, 3:00 PM

Social Media and Supply Chain

Robert L. Carothers Library and Learning Commons

With the rapid growth of social media, new challenges are being created for each process of supply chain management (SCM). In order to take advantage of the great potential of social media, managers and designers of SCM systems need to figure out ways to employ social media to improve the effectiveness and efficiency of their systems. This study is based on a systematic, multi-judge Q-sort assessment and analysis of a specified universe of reported early-stage cases and examples of social media usage in SCM contexts. The results of the Q-sort analysis help us in developing a conceptual model that depicts the emergent links between social media and supply chain management.