Date of Original Version
This study explores how the meaning of visual signs changes through the process of transculturation applied to the key Nazi symbol, the swastika. A historical case study of forty-two Nazi and pre-Nazi stamps is conducted to analyze key factors in the process of creating meaning. The study finds that timing, control, history, and universalism are key factors for the transculturation of the swastika. A preliminary model of transculturation is presented. Limitations and directions for future research are also discussed.
Mundorf, J. & Chen, G. M. (2006). Transculturation of visual signs: A case analysis of the swastika. Intercultural Communication Studies, 15(2), 33-47.