Some Underpinnings For A Radical Theory of Consumption
Date of Original Version
Observing the existence of radical streams in the parent disciplines of consumer behavior, this paper examines the extent to which consumer research satisfies the requirements of radicalness. It is found that a radical theory of consumption is viable. Some substantive directions for such a theory are suggested.
Dholakia, Nikhilesh. (1982). "Some Underpinnings For A Radical Theory of Consumption", Advances in Consumer Research, vol. 9, Andrew Mitchell (ed.), St. Louis: Association for Consumer Research, pp. 296-301.