Title

Some Underpinnings For A Radical Theory of Consumption

Document Type

Article

Date of Original Version

1982

Abstract

Observing the existence of radical streams in the parent disciplines of consumer behavior, this paper examines the extent to which consumer research satisfies the requirements of radicalness. It is found that a radical theory of consumption is viable. Some substantive directions for such a theory are suggested.

Publisher Statement

©1982 Association for Consumer Research. All Rights Reserved.